How To Sell My Florist Business
Sell My Florist Business
The emphasis of your business has to be the flowers!
Maximise the Value of Your Florist:
- Charge for every service. Time and product cost money
- Have a number of well-priced suppliers.
- Buy what’s in season and flog it! Be creative with your purchasing.
- Use the best-priced flowers as much as possible in all arrangements.
- Bargain the price with your suppliers. Remember, they need you as much as you need them!
- Diversify. Stock associated products to give yourself another income stream.
- Offer weekly specials.
- Upsell.
- Alliances with other businesses can ensure a steady stream of business. Go out and form these unions.
- Have a website. Allowing customers to order online is cost-effective in both terms of labour costs and ordering supplies.
- When special event days such as Mother’s Day and Valentine’s Day come around, plan ahead. Have pre-made arrangements ready for sale, this saves on labour costs during busy times.
- Sell un-arranged flowers.
- Stock a variety of price points.
- Focus on the profitable, not your dream of offering beautiful arrangements! Labour costs can be your downfall.
- Become a specialist in wedding arrangements.
- Promote promote promote!
Selling Your Florist
- Location. Do you have a lot of passing foot traffic? Great locations can increase the price.
- Are you making good online sales?
- Is there any nearby competition?
- Do you have a high-profile reputation?
- Do you have a strong history of profitability?
- Does your outlet present beautifully? Does a purchaser need to spend more money here?
- List all fixtures, fittings and equipment included in the purchase price.
- Hours of operation?
- List all suppliers.
- List all staff.
- What is your role in the business?
- Are all your books up to date?
- Ensure your operations and procedures manual is up to date.
- Offer the incoming purchaser a free training period.
- However beautiful your outlet looks, and how much you love it is irrelevant to a purchaser. They just want to know how much money they can make. Start planning now to increase sales/profits!