How To Sell My Accommodation and Tourism Business

Maximising The Value Of Your Business

1. Increase turnover by working with distributors (retail travel agents, online travel agents, in-bound tour operators, wholesalers), to reach the right consumers that will deliver sales for your business. Develop favourable relationships with all distributors.
2. Ensure your business is listed on the top Australian tourism sites.
3. Know your target market and the best ways to reach them.
4. Ensure the product/service you are offering is of the highest standard
5. Your website must be easy to navigate with up-to-date information on facilities and pricing.
6. Ensure your advertising material taps into the overseas market.
7. Consider online bookings
8. Diversify Income streams

Points To Consider

1. It may be prudent to vary your price depending on seasonability
2. Be mindful of operating costs. More costs, less profit. Try to shave operating costs without compromising quality and service.
3. Stay competitive… stay in the game!
4. If the demand for your product and service is high, people will pay more. Differentiate yourself from the rest!

Preparing For Sale

Compile a document containing:

1. Accommodation details
2. Facilities details.
3. Daily fixed costs.
4. Variable costs.
5. Annual Costs
6. Capacity… (Break-even and full)
7. Staff
8. Profit and loss statements dating back 3-5 years
9. List of all assets both tangible and intangible.